Privacy Policy for Digital Diver 360



Effective Date: April 2024

1. Introduction

Welcome to Digital Diver 360 (“we,” “us,” or “our”). We value the trust you place in us and acknowledge the need for appropriate protection and management of the personal information you share with us. This Privacy Policy is designed to help you understand our commitment to safeguarding your privacy and personal data.

1.1 Our Commitment

We are dedicated to maintaining the privacy and integrity of your personal information. We provide this Privacy Policy to inform you of our policies and procedures regarding the collection, use, protection, and disclosure of personal information we receive from users (“you” or “your”) of our services.

We collect various types of information in order to provide and improve our services. This includes, but is not limited to, information that is about you but individually does not identify you, and information that you provide us through the means of communication between you and us.

We respect your rights to access and control your personal data. We offer you choices about the data we collect, use, and share as described in this Privacy Policy. This includes specific rights for users in the European Economic Area (EEA) and California.

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. We strive to take all reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information.

We do not knowingly collect personally identifiable information from children under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that necessary actions can be taken.

Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

We hope this provides a clearer understanding of our dedication to protecting your personal information. Please read the rest of the Privacy Policy for more detailed information on each point

2. Information We Collect

Our primary goal in collecting information is to provide and continually improve our Fractional CMO services and your experience with our website. The information we collect falls into several categories:

2.1 Personal Information (PII)

Personal Information refers to data that identifies you as an individual or relates to an identifiable individual. This includes, but is not limited to, your name, email address, phone number, company affiliation (if applicable), and billing information. We collect this information when you:

• Contact us through our website or email: We may ask for your name, email address, and other personal details to respond to your queries or feedback.
• Request a quote for our services: We may require details such as your name, email, phone number, and company affiliation to provide an accurate quote.
• Subscribe to our newsletter: We will need your email address to send you our newsletters.
• Utilize our Fractional CMO services: We may collect additional information such as your billing information to facilitate the provision of our services.

2.2 Social Media Login Information (Optional)

If you choose to connect your social media accounts (e.g., Facebook, TikTok, Instagram) to our services, we may access certain information from your social media profiles based on your privacy settings on those platforms. This can include your name, profile picture, friend list, and other public details.

2.3 Digital Marketing Data

We leverage third-party services like Google Analytics and Google Ads to analyze website traffic and marketing campaign performance. This data may include:

• Your IP address: We may collect and store information about your device’s IP address. This information helps us understand geographic information about our website visitors. In some cases, the IP address is anonymized.
• Device type and operating system: Understanding the types of devices used to access our website helps us optimize our website for those devices.
• Browsing behavior: This includes pages visited, time spent on each page, etc., which helps us understand user behavior on our website.
• Demographics: If available, demographic information such as age range, location, and gender helps us better understand our users and tailor our services accordingly.
• Website interactions: This includes actions like clicks and downloads, which helps us understand what content is engaging to our users.

2.4 Website Usage Data (Cookies and Tracking Technologies)

We may use cookies and similar tracking technologies to collect website usage data. These technologies help us understand how users interact with our website, enhance user experience, and personalize their experience. You can learn more about cookies, how we use them, and manage your preferences in Section 5 of this Privacy Policy.

3. Use of Information

We use your information for legitimate business purposes as outlined in our agreements with you and in accordance with applicable laws. These purposes include:

3.1 Providing and Improving Services

We use your personal information to fulfill your requests and deliver our Fractional CMO services effectively. This includes using your information to:

• Process transactions: We use your information to process payments, send confirmations, and provide the services you request.
• Improve our services: We analyze information about how you use our services to provide an experience that meets your needs and expectations. This includes using your information to improve the design and layout of our website, develop new features and services, and personalize your experience.

3.2 Communication

We utilize your information to communicate with you about our services. This includes:

• Responding to inquiries: If you contact us with a question or request, we will use your information to respond.
• Sending service updates: We may send you service-related announcements, such as changes to our policies or terms of service.
• Marketing: With your consent, we may use your information to send you newsletters, promotional offers, and other marketing communications.

3.3 Data-Driven Analytics and Performance

We use website usage data and third-party analytics to understand user interactions with our website and marketing campaigns. This includes:

• Website analytics: We use tools like Google Analytics to collect information about how you interact with our website. This information helps us understand user behavior, identify issues, and improve our website’s performance.
• Marketing campaign performance: We analyze data from our marketing campaigns to understand their effectiveness and make improvements. This includes tracking metrics like click-through rates and conversion rates.

3.4 Compliance with Legal and Regulatory Requirements

We may use your information to comply with legal obligations and regulatory requirements. This includes:

• Legal compliance: We may use your information to comply with laws, regulations, court orders, or other legal obligations.
• Dispute resolution: We may use your information to resolve disputes, protect ourselves and other users, and enforce any agreements with you.
• Safety and security: We may use your information to protect the security and integrity of our services, as well as to protect our customers and others.

4. Sharing of Information

We understand the importance of safeguarding your information and are committed to protecting your privacy. Here’s how we handle the sharing of your information:

4.1 Trusted Third-Party Service Providers

We may share your data with trusted third-party service providers who assist us in operating our business and delivering our services. These providers have access to your personal information only to perform specific tasks on our behalf and are contractually obligated to:

• Maintain the confidentiality and security of your information: Our service providers are required to handle your data with the same level of security and confidentiality that we do.
• Use your information only for the specific purposes we authorize: This includes fulfilling service requests, processing data, providing customer support, and other related services.

4.2 No Sharing for Marketing Purposes

We respect your privacy and will not share your personal information with any third-party for marketing purposes without your explicit consent. This means you won’t receive unsolicited communications from third parties as a result of sharing your information with us.

4.3 Legal Disclosure

In the rare event that we are required to disclose your information by law, we will use commercially reasonable efforts to notify you beforehand, unless we are prohibited by law or court order from doing so. This could occur in response to court orders or legal process, or to establish, protect, or exercise our legal rights or defend against legal claims.

4.4 Security Measures

We take the security of your data seriously. We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse

5. Cookies and Tracking Technologies

We may use cookies and other tracking technologies (collectively, “Cookies”) on our website. Cookies are small data files placed on your device that help us recognize you, remember your preferences, understand how you interact with our website, and provide a personalized experience.

5.1 Types of Cookies We Use

Here are some of the ways we use Cookies:

• Essential Cookies: These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website. Without these cookies, our website cannot function properly, and services such as shopping carts or e-billing cannot be provided.
• Performance Cookies: These cookies collect information about how you use our website, such as the pages you visit most often and any errors you encounter. This information is used for statistical purposes and helps us improve the website’s performance and your user experience. These cookies don’t collect information that identifies you; all the information collected is aggregated and therefore anonymous.
• Functionality Cookies: These cookies allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located.
• Targeting or Advertising Cookies: These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of an advertising campaign. They remember that you have visited a website and this information is shared with other organizations such as advertisers.

5.2 Managing Your Cookie Preferences

You can control your Cookie preferences through your web browser settings. Most browsers allow you to block or delete Cookies altogether. However, disabling Cookies may limit your ability to use certain features of our website. Here’s how you can manage your settings:

• Blocking Cookies: You can set your browser to block all cookies, or to send you a warning whenever a cookie is being sent to your device.
• Deleting Cookies: You can also delete cookies that have already been set at any time through your browser settings.

Please note that if you choose to block or delete Cookies, some website functionality may be lost. We recommend keeping essential and performance Cookies enabled for the best user experience. For functionality and targeting/advertising Cookies, you can choose to opt-out based on your preferences.

5.3 Our Recommendation

While you have the right to disable cookies, we recommend that you leave them enabled, as they help us to provide you with a better service. Essential and Performance Cookies, in particular, play key roles in maintaining the functionality of our site and optimizing your user experience. Functionality and Targeting/Advertising Cookies, while not essential, offer valuable enhancements to your browsing experience and help us to tailor our content and marketing efforts to your personal needs and preferences.

6. Your Rights Regarding Your Information

As a user of our services, you have certain rights regarding the personal information we hold about you. These rights may vary depending on your location, but we are committed to respecting them to the fullest extent. Here’s a detailed look at these rights:

6.1 General Rights

• Access: You have the right to request access to the Personal Identifiable Information (PII) we hold about you. This means you can request a copy of all personal data we have about you, and we will provide it in a readily accessible format (e.g., PDF).
• Rectification: If you believe that any personal information we hold about you is incorrect or incomplete, you have the right to request its correction. We are committed to ensuring the accuracy of your information and will take all reasonable steps to correct any inaccuracies.
• Erasure: Also known as the “right to be forgotten,” this right allows you to request the deletion of your personal information from our records, subject to certain exceptions. For example, we may be legally obligated to retain certain data for a specified period.
• Restriction: In certain situations, you have the right to restrict the processing of your personal information. This may apply if, for example, you contest the accuracy of your data or if you have objected to processing and we are considering whether your legitimate grounds override ours.
• Objection: You have the right to object to the processing of your personal information for direct marketing purposes at any time. If you object, we will stop processing your information for these purposes.

6.2 European Economic Area (EEA) Specific Rights (Under GDPR)

If you are located in the EEA, the General Data Protection Regulation (GDPR) grants you additional rights:

• Data Portability: You have the right to request the transfer of your personal information to you or a third party of your choice in a structured, commonly used, and machine-readable format.

6.3 California Residents (Under California Consumer Privacy Act (CCPA))

If you are a resident of California, the CCPA provides you with additional rights:

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which we collect it, the purposes for which we use it, and the third parties with whom we share it.
• Right to Delete: Similar to the right of erasure under the GDPR, you have the right to request that we delete your personal information from our records, subject to certain exceptions.

To exercise any of these rights, please contact us at [your email address] or by using the designated form on our website (if available). We are committed to responding to your requests in a timely manner and will typically respond within 30 days. Please note that we may need to verify your identity before processing your request.

7. Children’s Privacy

7.1 Age Limitations

Our website and services are not intended for or directed towards children under the age of 13. We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to use our services.

7.2 No Collection of Children’s Data

In line with the requirements of the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under the age of 13 without parental consent. Personal information includes identifiable data such as names, addresses, email addresses, school names, and more.

7.3 Parental Control

If you are a parent or guardian and you believe your child has provided us with personal information without your consent, please contact us. We respect parents’ and guardians’ rights to control their children’s privacy and are committed to working with you to ensure the protection of your child’s information.

7.4 Immediate Action

Upon notification, we will take immediate steps to remove any such information from our systems as soon as possible. We are committed to maintaining the privacy and safety of all our users, especially children.

7.5 Preventive Measures

We encourage parents and guardians to take an active role in their children’s online activities and interests. Tools are available from online services and software providers to help create a child-friendly online environment. These tools can prevent children from disclosing online their name, address, and other personal information without parental permission.

Your child’s privacy is important to us, and we are committed to complying with all applicable laws and regulations regarding the collection of information from minors, including the Children’s Online Privacy Protection Act (COPPA). If you have any questions or concerns, please contact us.

8. International Data Transfers

Digital Diver 360 operates globally. Your information may be transferred to, stored, and processed in countries outside of your own, which may have different data protection laws. We will take all reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy, regardless of the location of its processing.

This may include measures such as:

• Standard Contractual Clauses (SCCs) approved by the European Commission.
• Utilizing service providers who adhere to data privacy frameworks like Privacy Shield (if applicable).

9. Data Security

We take the security of your information very seriously. We implement a variety of technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure servers with firewalls and encryption.
• Access controls that limit who can access your information.
• Regular security audits and penetration testing.

However, no internet transmission or electronic storage method is completely secure. We strive to protect your information, but we cannot guarantee its absolute security.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or comply with legal requirements. We will notify you of any material changes by posting the revised Privacy Policy on our website and sending an email notification (if you have subscribed to receive them). You are advised to periodically review this Privacy Policy for any updates.

11. Contact Us

If you have any questions about this Privacy Policy or our data

If you have any questions about this Privacy Policy or our data practices, please contact us at:

• Email: [your email address]
• Phone: [your phone number] (if applicable)

12. Additional Information

This Privacy Policy applies to the use of our website and services. If you have any specific questions about our Fractional CMO services or data collection practices related to those services, please contact us directly.

We appreciate your understanding and cooperation.